If you're ever feeling old and in the way, tossed aside and forgotten by contemporary society, hang on for a little while longer. Pretty soon, they'll need you. Most people don't know this but there is a tome in the University of Florida Library titled "Really Old Guys Who Might Know Stuff." I know this because the other day Miss Emma of the UF History Department got hold of me and asked if I would come over to Keene-Flint Hall and participate in an oral history study about what it was like to have a business in Gainesville in the very old days when people lived in caves and ate dirt.
There must be some mistake, I told her. What she needed was a really old person like Methuselah or George Swinford. "You're the oldest business owner we could find," she said. "Everybody else is dead or lives in Idaho." I sussed out that I wasn't being called upon to deliver any pearls of wisdom or canny social commentary on the swingin' sixties---they just wanted me because I was there. I asked Emma if she was sending me a UF parking pass since I was such an antique. She said no but she'd be holding a $2 parking space for me in back of the WAWA. I told her I'd be the guy in the green Duesenberg wearing the "Muskie For President" shirt.
I showed up on time and there was Miss Emma, smiling and waving her arms like an airport marshaller guiding his plane to the gate. We went across the street to a small Gothic-style brick building at the north end of Newell Drive that was built in 1910 and looked like it. Inside, there was a large room with a table, chairs and a camera. Emma tried to make me comfortable, but I told her I was an old hand at these interviews and had once been on Larry King's old radio show. I don't think she knew who Larry King was.
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| Richard Allen, Bill Killeen and Harvey Budd at the Circus |
Where Did You come From, Cotton-Eye Joe?
Miss Emma wanted to know how and why I came to Gainesville and how I chose the location for the store. The Circus was located at 10 SW 7th Street, just off University Avenue, right next door to Buchholz Junior High and across from where Steve Solomon would set up shop with Leonardo's 706 several years later. The previous tenant was Standard Fertilizer Company, which still owned the building. Right next door at 8 SW Seventh was Cecil Shannon's auto salvage palace with automobile engines in various stages of disarray spilling out the door.
Emma: "Why did you choose that location?
Bill: "It was $75 a month, close to the university and had six parking spaces in front. How do you beat that? It was such a good deal I was terrified the little old lady who owned the place would discover what we were doing in there and throw us out. As soon as I had enough money to buy the place, I got everybody's favorite realtor, Louis Bliziotes, to make the deal. I didn't want her to even see us. The building was huge, about 30x80 feet, plenty of room for what we needed."
The building was also a mess, just an empty shell raised a few feet above the ground. There was an enormous cooling fan in the rear. The first and last time we turned it on, it sucked all the posters off the wall. There was nothing inside except a tiny, dingy bathroom with a toilet and a sink. A fat man wouldn't have been able to use the toilet. The wiring in the place was an arsonist's delight with a big wad of skrunched together wiring at the fusebox. Before we got it fixed, we turned the power off at night so the whole mess didn't burn down.
Emma: "What did you sell?
Bill: "At first, pretty much just the posters, blacklights and color wheels to accentuate the day-glo colors on the posters. You couldn't call up the HippieMart and order inventory, there were no wholesalers. My housemate Dick North began making pot pipes with lamp parts and plumbing screens and a couple of local guys made bongs. You could get limited kinds of incense from Indian wholesalers. Before long, the underground comics appeared, also a number of counterculture newspapers like the 'L.A. Free Press' and the 'East Village Other.' We also found books on growing marijuana, identifying psilocybin mushrooms, etc. The first day we were open we made $27, the second we doubled it. The third day, the Gainesville Sun put a picture of Pamme Brewer on the front page with a rose in her teeth. We never made less than $100 any day after that. Within six months, wholesalers were manufacturing all manner and make of paraphernalia and we were grossing $1000 a day. My lawyer said I was a genius. I told him no, I was just in the right place at the right time."
Our Town
Emma wanted to know what the town was like in the sixties and seventies, what businesses there were. The population of Gainesville was about 85,000 in 1967, but it was a very quiet eighty-five thousand. There was no Oaks Mall, not even a Gainesville Mall, which opened three years later on NW Thirteenth Street. The current Butler Plaza extravaganza was a rinky-dink airport. I know this is a troubling shock, but there was not one single pizza place in town. The only food delivery operation was Alan's Cubana, a clambox-sized building perched right next to Gainesville's lonely skyscraper, the Seagle Building. Silverman's department store was the kingfish downtown and The Primrose Inn, which opened in 1924, was the place to dine. If you dropped in around noontime, they were feeding the juries from the nearby Alachua County Courthouse. Donigan's was the go-to haberdasher, especially for frat boys who required Sego shirts, preferably striped.
Emma: "What effect did the opening of the Subterranean Circus have on other businesses?"
Bill: "Not much at first. Who's going to worry about a hippie place that sells mostly posters? When we started selling clothes, however, people noticed. In the space of five years, "straight" clothes took a dive. Everybody wanted bellbottoms or some other jean style and the boys, who previously had few choices in clothing, bought Cossack and Nehru shirts. The Circus was the only place which sold this stuff, and we could get it far more quickly than potential competitors. Eventually, our clothing business got so big it outgrew the Circus. We had to buy Cecil Shannon's space next door to open Silver City in 1970."
Emma: "How did the success of the Subterranean Circus affect Gainesville business in general?"
Bill: "It changed the whole business dynamic. In those days, all the businesses were run by older people. Clothes and several other things were bought by retailers on credit from the manufacturers via Factors, who had to approve their credit. If you were young and unestablished, credit could be a problem. The manufacturers wouldn't take cash. But the new hippie wholesalers would. And when a 27-yeat-old guy with no business background opened a store that promptly thrived, other young people jumped in. Doug Bonebrake opened a health food store called Mother Earth, Ira Vernon and Steve Tannen opened a jean shop named Tuesday Morning. Before long, the Morning Glory Juice Bar opened up, then Snuffy's burger joint, all of these on University Avenue between the Circus and campus. Across town, George Swinford opened a bar called Lillian's, which survives today under different ownership. There were numerous other businesses opened by kids. Sandal shops...record stores...you name it. Jeff Meldon and Jim Forsman bought the old Florida Theater and started bringing big-time musical acts to town. Finally, the inmates--us--were running the asylum, and we ran it for a long, long time."
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| Patty Wheeler, Danny Whiddon, Guy Thibaut and Debby Adelman afront the store |
"And The Folks You Meet Ain't Always Kind...."
Emma: "When you opened a counterculture shop like the Subterranean Circus in a southern town like Gainesville, was there any opposition from the general public?"
Bill: "Oh yes, indeedy. The fourth day we were open, I got to work to find a large concrete block thrown through the window. We remade our facade, eliminating all but a small space for plexiglass windows. Gene Whitworth, the State's attorney, busted us a couple of times, once for selling classic Kama Sutra artwork , another for "pornographic" underground comics. He lost in court both times. There were narcs in and out all the time; one of them was Wayland Clifton, the future Gainesville Police Chief. There was never a more obvious covert agent than Wayland. The City Commission, led by a clown named Gary Junior, made a huge effort to pass laws that would close us down. We printed up t-shirts which read JUNIOR SCUM and gave them away. People were wearing them all over town. Forty years later at the Last Tango we got a Subterranean Circus Day proclamation from the Gainesville City Commission. C'est la vie."
Emma: "As time passed, how did the attitude of the local population change?"
Bill: "Even rednecks want to be cool. As time went by and the Vietnam war went from "necessary" to "troubling" to "outrageous"...as the new music and art and fashion generally took hold...as young kids fell in love with the new wave and demanded a lessening of the reins...hippie stuff became a symbol of the revolution. Even if you weren't a hippie you could hang out on the fringes and flash the colors. Psychedelic stuff became cool. If you ranted against it, you looked like a Neanderthal."
Gainesville Swings Like A Pendulum Do
Emma: "You must have had a lot of satisfaction...rags to riches and all that."
Bill: "We did, but we were naive. We thought everything would keep getting better. The Liberals were in charge of the government, pot was becoming generally accepted, mere users weren't getting busted much anymore, your parents were asking for advice on what waterbeds to buy, the paraphernalia industry was booming. But nothing lasts forever. Chinks in the armor appeared. Communes, once thought the ultimate edenic lifestyle, began fraying. Free love was great until it was your girlfriend who spent a weekend with Ishmael, the sandalmaker. Hard drugs began knocking off a few of your friends. You discovered it was impossible to read 'Gravity's Rainbow' if you were stoned. Nobody can live in a crashpad forever. We learned the pendulum always swings back...and sometimes it swings back hard. The Subterranean Circus was a moment in time, a glorious moment for most of us. We were in our adolescence or just past it, at the peak of our powers, blessed with strength and beauty, and life was an open road. Almost noone of who had the experience ever regretted it, there will never be anything like that era again. We feel sorry for everyone who never got to drink the wine and smell the patchouli."
Emma: "Thank you, Bill."
Bill: "Thank YOU, Emma!"
That's all, folks...
bill.killeen094@gmail.com
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